ATM 2024: dnata Travel partners with Vienna Tourism Board to enhance GCC travelers intake
Vienna stands out as the top tourist destination among residents of the GCC
UAE: dnata Travel, a stalwart in the travel industry across the UAE and GCC is forging a strategic alliance with the Vienna Tourism Board to entice travelers from the Gulf region to the European city in 2024.
The collaboration was unveiled at ATM Dubai, a pivotal event in the region's travel sector.
Tourism Volume
According to the official tourism authority of Vienna, the city witnessed a surge in hotel bookings from GCC travelers in 2023, surpassing 400,000 bookings throughout the year. Notably, the first two months of 2024 recorded a remarkable 70% increase in room booking from Saudi Arabia alone compared to the corresponding period last year, positioning the kingdom as the leading source market for Vienna.
Image Credits: dnata travels
Capitalizing on this momentum of record-breaking accommodation bookings and improved flight connectivity, the Vienna Tourist Board aims to leverage its partnership with dnata Travel to target GCC residents for luxurious sojourns in Vienna throughout the year.
Vienna GCC's favorite tourist place
Meerah Ketait, Head of Retail and Leisure at dnata Travel, expressed, “Vienna's proximity to key GCC destinations, with just over a five-hour flight from Dubai and other hotspots in the region, has propelled its popularity among Gulf travelers, particularly as European travel gains momentum. Vienna offers an enchanting blend of summer allure with its pleasant weather ideal for outdoor exploration, alongside the magic of winter festivities, including its renowned festive markets and access to snow-capped adventures in neighboring Austria, Germany, and Switzerland.”
Image Credit: Supplied
Recommended properties for summer in Vienna
In tandem, dnata Travel and the Vienna Tourist Board aim to spotlight Vienna's highlights for summer and winter travelers from the GCC through exclusive offers, updates, and more, emphasizing luxury accommodations in the city's prime locales. Among dnata's recommended properties for summer 2024 in Vienna are the chic Meliá Vienna, the regal The Amauris Vienna – Relais & Châteaux, the intimate Almanac Palais Vienna, and the opulent Rosewood Vienna.
A tapestry of cultural fusion
Christina Freisleben, International B2B Relations – Middle East at the Vienna Tourist Board, elaborated, “Vienna serves as an idyllic gateway to Europe for couples, families, and adventurers from the GCC, celebrated for its architectural marvels, cultural richness, and dynamic arts scene boasting over 100 museums and galleries. Its culinary landscape mirrors its artistic diversity, featuring the UNESCO-designated Vienna coffeehouse culture, iconic delights like Sacher-Torte, and a contemporary dining scene with Michelin-starred gastronomic experiences.”
Offers
An enticing summer package to Vienna offered by dnata Travel includes a four-night, five-star stay at the Meliá Vienna with daily breakfast, roundtrip flights, and private airport transfers, starting from AED 5,575 per person.